Retail Associate Training

A Battalion of Brand Advocates In-Waiting

You’ve engineered a difference-making product and have quantities ready to fly off the shelf. You believe in what you’ve created. But, what about the associates who — by default — will be representing all of your hard work in store? The adage “People make the difference” is especially true when it comes to helping our clients maximize their full potential.

Premium makes believers out of retail associates with a precise mix of education and empowerment. After all, if they don’t believe in what they’re selling, why would a potential customer? We turn associates into experts about your brand and benefits. The captive audience becomes captivated — and ultimately — a powerful selling force for your company.

Our systematic training methodologies and tools consist of:

  • Brand-centric training guides
  • Brand expert instruction and training by W-2 employees, not contractors
  • In-store mentoring
  • Recurring communication and open forum discussion to further propel sales
  • Interactive content and mobile training apps
  • Customized training videos highlighting critical product features

Some people are natural born sellers, love the thrill of making a sale, and are motivated by commission or the power of persuasion. Our field leadership knows the difference and how to encourage each individual’s success.

Let’s start building your brand’s army.

Hear it for Yourself

“…The Premium team was able to provide in store sales support, real-time customer feedback and product training that was invaluable to understanding the performance of the program and driving sales at the store level. Not only did they engage hundreds of contractor customers on our new offering, they captured names and contact information for these customers so that we can build an ongoing relationship. They also made sure our end cap was up and trained hundreds of associates. The program delivered excellent short term benefits…but the long term dividend of this…will be huge!”

-Lithonia Lighting Vice President of Retail Sales, Lithonia Lighting

“As our high season approached in 2012, using [Premium’s] QTrax POS, we discovered that some of our historically top-selling SKUs were underperforming forecasts in key retail locations. We had some ideas as to what the cause of the problems might be, but Premium helped us to quickly confirm the issues consumers were encountering in our high priority stores. They also rectified the problems with spot packing down product, organizing our space and updating our on hand counts to be accurate. As a result, we were able to quickly recover and drive more than 50% sales increases in the visited stores.”

-Rain Bird National Account Manager, Rain Bird

“The market research from Premium was absolutely essential to our successful launch at retail. Not only did it help us refine our approach to the market including pricing and packaging, the data was critical in convincing the merchant to move forward.”

-PF WaterWorks President, PF Waterworks

“Premium’s creativity and market research capabilities set them apart from other consulting agencies in the industry. They have helped us conceptualize and market test ideas that will help us dramatically grow our hand tools business.”

-JS Products, Inc. President and CEO, JS Products, Inc.

“Premium was able to help us identify and size a completely new market for growth and turn our thinking 180 degrees on which channels to target.”

-Origin Point Brands VP Sales, Origin Point Brands

“The analysis was so compelling that Home Depot’s merchant team doubled their opening order right there in the meeting,”

-Lighting Science Group General Manager, Lighting Science Group

“I have been working as a vendor to retail for a long time at Black and Decker, Emerson and a couple of other large manufacturers. Our ability to react to what is happening in specific stores for specific SKUs is one of the most powerful retail tools that I have ever seen. On a monthly basis it drives real sales opportunities for us and for our retail partners. It also makes us a more valuable partner to the retailer and allows us to differentiate on something other than pure cost.”

-Lighting Science Group Vice President of Retail Accounts, Lighting Science Group