A Battalion of Brand Advocates In-Waiting
You’ve engineered a difference-making product and have quantities ready to fly off the shelf. You believe in what you’ve created. But, what about the associates who — by default — will be representing all of your hard work in store? The adage “People make the difference” is especially true when it comes to helping our clients maximize their full potential.
Premium makes believers out of retail associates with a precise mix of education and empowerment. After all, if they don’t believe in what they’re selling, why would a potential customer? We turn associates into experts about your brand and benefits. The captive audience becomes captivated — and ultimately — a powerful selling force for your company.
Our systematic training methodologies and tools consist of:
- Brand-centric training guides
- Brand expert instruction and training by W-2 employees, not contractors
- In-store mentoring
- Recurring communication and open forum discussion to further propel sales
- Interactive content and mobile training apps
- Customized training videos highlighting critical product features
Some people are natural born sellers, love the thrill of making a sale, and are motivated by commission or the power of persuasion. Our field leadership knows the difference and how to encourage each individual’s success.
Let’s start building your brand’s army.